How it works
Selling is not an art. It's a science.
Charisma can't be taught and doesn't scale. A process can. Sales Theorem coaches the teachable, repeatable parts of selling inside the framework and deal-scoring language your team already runs.
The job of the coach
Process decays under pressure. The coach pulls it back.
A process only works if someone runs it mid-deal, when it is easiest to skip a question or guess instead of check. The coach is the pull back to the process in exactly those moments. It is not a feature beside the process. It is what makes the process get followed instead of fading into good intentions.
The mechanism
Real situations, not generic advice
Sales Theorem runs on a curated bank of real scenarios and questions drawn from actual sales conversations and interviews. Ask a question and it matches your situation against that bank, then returns what has worked in similar moments.
The science
Six parts of selling that don't need talent
Strip out the personality and six behaviours remain, each learnable and measurable. Sales Theorem coaches them continuously, in your team's vocabulary.
Deal qualification coaching
Whatever your framework calls its fields, the coach asks for the evidence behind each one: the pain in the buyer's words, the number attached to it, the person who can spend against it.
Stakeholder mapping
Who has authority, who has influence, who is quietly against you. The coach separates a friendly contact from a real advocate and names the access still missing.
Deal review preparation
Rehearse the deal before the review: what is proven, what is assumed, and the one question the rep cannot yet answer.
Objection handling
Pricing pushback, status-quo inertia, a competing internal build. The coach works the real concern and drafts the response in your team's language.
Forecast integrity
Commit should mean something. The coach applies your stage and exit criteria consistently, so deals move on evidence and slippage stops being a surprise.
Coaching cadence for managers
A repeatable way to inspect deals: ask for the artifact, name the gap, agree the next action and the owner. Every rep, every week.
How we're different
Not another post-call analysis tool
Most coaching arrives after the moment has passed. This one is built for the moment a rep is stuck.
Coaching in the moment
Other tools review the call afterward. Sales Theorem answers before or during it, while the coaching can still change the outcome.
Built inside your framework
No proprietary methodology to adopt, no vocabulary to relearn. The coach works in the framework and deal-scoring language you already run.
Usable today, not after a rollout
No onboarding project, no content suite. Ask a question and get an answer.
Compatibility
It works with what you already run
Teams don't need another framework. They need the one they believe in to show up on a Tuesday afternoon when a rep is stuck.
You run a deal-scoring acronym
Keep it. The coach inspects the same elements and asks for the evidence behind each score.
You run a value-based selling process
The coach connects buyer pain to capability, differentiation, and the metric that proves the outcome, in your wording.
You run a homegrown process
Point the coach at your stage definitions, exit criteria, and discovery questions. It coaches to your standard.