Pricing
Priced like software. Delivered like a coach.
Traditional enablement costs six figures and expires. Sales Theorem costs less than a CRM seat and shows up on every deal.
Every plan can ask. Deeper context starts at Business: your CRM, your calls, your battlecards.
Free
Public access to Theo.
Free forever
- Ask, don't dig.
- Ask, right in the moment.
- 3 questions a week, no card needed.
- The full external knowledge base, from day one.
Pro
For sellers who live in their pipeline.
Ask for a quote
Everything in Free, plus
- Every session remembered.
- Never run out of questions.
Business
For sellers who need coaching that knows their own product.
Ask for a quote
Everything in Pro, plus
- Contextualises your deal.
- Helps you act on it.
Team
For orgs standardizing on one way of working.
Ask for a quote
5 seat minimum
Everything in Business, plus
- Shared workspace and seat management.
- Your own best practices, built into the knowledge base.
- Every rep, one shared source of truth.
Compare every plan
The cards above show what each tier adds. This is the full list, side by side.
Free
- Ask, don't dig.
- Ask, right in the moment.
- 3 questions a week, no card needed.
- The full external knowledge base, from day one.
- Every session remembered.
- Never run out of questions.
- Contextualises your deal.FirefliesFathomGrainAvomatl;dvGranola
- Helps you act on it.
- Shared workspace and seat management.
- Your own best practices, built into the knowledge base.
- Every rep, one shared source of truth.
Pro
- Ask, don't dig.
- Ask, right in the moment.
- 3 questions a week, no card needed.
- The full external knowledge base, from day one.
- Every session remembered.
- Never run out of questions.
- Contextualises your deal.FirefliesFathomGrainAvomatl;dvGranola
- Helps you act on it.
- Shared workspace and seat management.
- Your own best practices, built into the knowledge base.
- Every rep, one shared source of truth.
Business
- Ask, don't dig.
- Ask, right in the moment.
- 3 questions a week, no card needed.
- The full external knowledge base, from day one.
- Every session remembered.
- Never run out of questions.
- Contextualises your deal.FirefliesFathomGrainAvomatl;dvGranola
- Helps you act on it.
- Shared workspace and seat management.
- Your own best practices, built into the knowledge base.
- Every rep, one shared source of truth.
Team
- Ask, don't dig.
- Ask, right in the moment.
- 3 questions a week, no card needed.
- The full external knowledge base, from day one.
- Every session remembered.
- Never run out of questions.
- Contextualises your deal.FirefliesFathomGrainAvomatl;dvGranola
- Helps you act on it.
- Shared workspace and seat management.
- Your own best practices, built into the knowledge base.
- Every rep, one shared source of truth.
No forced contracts. Monthly plans cancel anytime; annual plans are billed upfront for 12 months. Business starts at one seat. Team is priced case by case, from 5 seats.
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