Platform

Meet Theo, the coach for every deal.

Reads the deal, tells you where you stand, what's missing, and what to do next.

Reads

Every note. Every email. Every call. Every CRM field. Nothing about this deal is invisible to it.

Diagnoses

Breaks down why you're winning or losing, and shows exactly where the gap is, in plain language.

Coaches

Walks your rep through what to do next, the way a manager would, not a report they have to interpret.

Empowers

Plugs into your existing sales stack. No dashboard to learn, just direct answers, right when you need them.

Managers get the same visibility reps do. Not less.

How it works

Every signal in, one clear action plan out.

QueryAsk a question, or auto-triggered on a stage changeCurrent stageLive read of yourCRM pipelineEnriched contextCalls, email, CRM andnotes for this dealRequired fieldsWhat this stage needs,per your methodologyGap identifiedWhere you stand vs.where you should standTalk tracksBattlecards, specs, pricing,objections used to phraseSales Theorem proprietary databaseThe best-practice standardthe recommendation is reasoned againstResponseDelivered via /coach,Slack, or in-product

Not used to train shared models · encrypted in transit and at rest · full data handling next

Sample exchange

What coaching sounds like

My champion went quiet right before legal review. What do I do?

Champion strength dropped from Confirmed to Weak, no exec contact in 18 days. That's usually the moment a deal quietly stalls in legal. Re-engage before scheduling review, not after.

Why?

Your last four won deals at this stage had exec re-engagement before legal review. This one doesn't, yet. Champion silence at this exact stage is the strongest predictor of stall in your team's data.

Try it yourself →

Under the hood

Multi-tenant by design

Organizations, members, roles, and subscriptions are first-class. Every conversation is scoped to its tenant with row-level security.

Admin console

Owners and admins manage seats, invite members, promote admins, and see how the org uses the coach.

Try it in your own words

Stuck on a deal right now?

Ask a real question about it and see what comes back. No card required.

Ask the coach free