Sales Theorem
Commerce Growth
A commerce media business, or an affiliate program, is not a feature you turn on. It is a system: partners recruited and managed, inventory sold, a network kept running every week.
Commerce Growth covers affiliate and partnership programs and commerce media: the platform, the partners and advertisers, and the weekly work of running the network.
The pattern we see
An affiliate program gets set up once, then nobody recruits new partners after month three. A retailer buys ad technology, then discovers the technology was never the hard part: someone still has to sell the inventory, manage the advertisers, and keep the network healthy. A commerce media opportunity sits unclaimed because standing it up looks like a multi-year, multi-million build.
These patterns point to gaps in recruitment, sales and day-to-day operation, rarely in the technology alone. Naming those gaps is the first step to fixing them.
Build it, buy it, or install it
Every team facing this ends up choosing one of three paths.
Build it yourself.
Full control, and a real cost: the ad serving, the partner recruitment, the ongoing account management, built and staffed in-house. Right for teams with the volume and the time to justify it.
Buy a platform and run it alone.
Faster than building, but the technology was rarely the hard part. Someone on your team still has to recruit partners, sell inventory, and manage the network week to week.
Install it with us.
We diagnose the system, install the platform your team will use for partnerships or commerce media, and either hand it to your team or stay to run it. Faster than building, and with the running of it accounted for, not left as a surprise after the tooling goes live.
Where to start, by symptom
“We have partners, but nobody is recruiting new ones.”
Start with Strategy: a read on the program and a plan to reactivate it.
“The platform is live, but nobody is selling the inventory.”
Start with Forward Deployment: recruitment and account management get built in, not left to whoever has spare time.
“It runs, but the same two people are keeping it alive.”
Managed Services takes the running of it off their plate.
Three ways to work with us
- 01
Strategy
An outside, unbiased read on your partnership program or commerce media opportunity: what is worth pursuing, what a realistic timeline and revenue curve look like, and what the system needs to include, in a brief your own team can execute. The engagement stands on its own and commits you to nothing further.
- 02
Forward Deployment
We stay. We configure the platform, recruit and onboard the first wave of partners or advertisers, and run the system through its first months. We leave when your team can run it alone, with a named handover date agreed at the start.
- 03
Managed Services
For teams that want the network kept running, not just installed. We manage partner or advertiser relationships, keep the program current, and report on performance every month. Scoped and reviewed on a fixed cadence, never an open-ended arrangement.
Choose how far we take the work
Strategy
We assess the opportunity and hand you a brief. Your team executes it.
Forward Deployment
We configure the platform and bring in the first partners or advertisers with your team, then hand over on a date agreed at the start.
Managed Services
After the handover, or on a platform already live, we run the network and report every month.
How an engagement runs
Strategy
Ends with a brief
Diagnose
A structured read of the opportunity: the partners or advertisers available, the realistic revenue curve, and what the system needs to include. Two to three weeks.
Design
The target system: platform choice, partner or advertiser plan, program structure. Reviewed with you.
Brief
A written brief your own team can execute. The engagement ends here.
Forward Deployment
Ends with a handover
Diagnose
The same read, as the starting point for the install.
Design
The target system, reviewed with you before anything is built.
Install
Built and launched with real partners or advertisers, not a pilot in a spreadsheet.
Transfer
A named date when the system is yours to run alone.
Managed Services
Continues on a fixed cadence
Operate
We manage partner or advertiser relationships, keep the program current, and report on performance every month.
Review
Scope and results reviewed on a fixed cadence, never an open-ended arrangement.
Every engagement is scoped before it starts. You know what you are getting and when, never open hours against an invoice.
Practices in this domain
Demand
Agentic Advertising
Premium streaming advertising bought direct from named publishers, with every channel reported.
Demand
Shoppable TV
Streaming ads the viewer can act on: scan, press OK, or get a link, straight to your app, cart or page.
Demand
Affiliate Partnerships
Affiliate programs designed for incremental revenue, across markets and platforms.
Demand
Creators & UGC
Managed creator programs and high-volume content that carry the brand into the sale.
Surfaces
Brand.com
The surface you own: your margin, your data, your customer.
Surfaces
Marketplace & Social
The commercial presence on marketplaces, social commerce and chat.
Surfaces
Agentic Commerce
Your brand visible and legible to the AI assistants that research, compare and increasingly buy.
Who this is for
Brands and publishers who know there is a partnership or commerce media opportunity, but for whom building the team and the technology from scratch is out of proportion with the size of the prize. If you already have the platform and only need it run, Managed Services fits. If you are not sure the opportunity is worth pursuing yet, start with Strategy.