Practice · Commerce Growth
Marketplace & Social
Sell where the audience already is. Your customers search on marketplaces, discover on TikTok and YouTube, and chat on WhatsApp.
We don't build your Shopee store or TikTok Shop. We drive the demand and run the commercial presence there: content, creators, affiliate and live shopping.
Three surfaces, three ways to win
Marketplaces: win on intent.
Shopee, Lazada, Amazon and TikTok Shop's storefront. Listings, ratings, search visibility and promotions, plus the affiliate and creator demand that lifts a product above the shelf.
Social commerce: win on discovery.
TikTok, YouTube Shopping and Instagram, where the content triggers the buy: creator-led video, live shopping and in-feed affiliate that turns a scroll into a sale.
Conversational commerce: win on relationship.
WhatsApp and messaging, where the sale closes in a thread: catalogue, broadcast and one-to-one conversation that turns interest into a repeat buyer.
The mall and the amusement park
Marketplaces are the mall: people arrive with intent, searching for something to buy. Winning is about being found and chosen.
Social is the amusement park: nobody arrives to shop, and the buying is triggered by the content. Winning is about creators, live shopping and demand created in the feed.
What we work on
Marketplace storefront operations
Listings, content, ratings, search visibility and promotion calendars across Shopee, Lazada, Amazon and TikTok Shop.
Live shopping
Creator-led and host-led livestreams that pair entertainment with limited-time urgency, run from script to checkout.
Creator & affiliate activation
The creators who drive discovery and the affiliate mechanics that tie their content to sales.
Conversational commerce
WhatsApp and messaging commerce: catalogue, broadcast and one-to-one selling.
Shoppable content
Short-form video and creator content that earns attention in the feed and carries a path to buy.
Surface mix & sequencing
Which surfaces to be on, in which order, and how they feed each other.
Case study · A Resonate engagement
A beauty and lifestyle brand, run as one presence across three surfaces
- Scope
- Marketplace, social and live shopping
The brand sold on several marketplaces and posted on social, but treated every surface as a silo: listings with no demand pointed at them, social content with no path to purchase, and no live shopping. The result was visibility without conversion.
~30%
of commerce revenue from social, up from marginal, in two quarters
3
surfaces run as one presence, not three silos
Marketplace
Listings reworked and a promotion calendar aligned to peak moments.
Social
A creator and live-shopping program that creates demand in the feed.
Affiliate path
Affiliate and link-in-bio paths tying content to purchase.
Real client engagement. Category, market and brand withheld under confidentiality.
How we run it
- 01
Strategy
Surface mix and sequencing: which surfaces to be on, in what order, and how they feed each other, in a brief your team can execute.
- 02
Forward Deployment
We set up the commercial presence: listings and promotion calendar, creator and affiliate activation, live shopping and conversational commerce where it fits. Then we hand it over.
- 03
Managed Services
We run the presence on each surface, listings, promotions, live shows and creator activity, and report every month.
How we hold the line
Match the surface to the mindset
Intent on marketplaces, discovery on social, relationship in chat.
Creators drive discovery
On social, content creates the demand. We activate creators, not just place ads.
Rented reach, run deliberately
These surfaces are rented, so we run them alongside your own site, not instead of it.
Live and shoppable, not just listed
We build for live and in-feed buying, not only the catalogue.
One presence, not three stores
Marketplace, social and chat sequenced to feed each other.
Who this is for
This is for you if
- Brands whose customers discover and buy on TikTok, YouTube and Instagram.
- Sellers on Shopee, Lazada, Amazon or TikTok Shop who want the presence to convert.
- Brands ready to try live shopping.
- Businesses where the sale could close over WhatsApp, but no one runs it.
- Teams with the products but not the creator and affiliate demand to move them.
This is not for you if
- You want us to build the platform technology or run your logistics.
- You expect a marketplace presence to work without content or creators behind it.
- You want listings posted, but no demand driven to them.
- You want to replace your own site rather than run rented reach alongside it.
Questions
Do you build our Shopee store or TikTok Shop?
We operate and grow them, but the platforms provide the storefront, payments and checkout. Our job is the demand and the commercial presence: listings and content that convert, creators and affiliate that drive traffic, live shopping, and the operating rhythm that keeps each surface performing.
How is social commerce different from a marketplace?
People arrive at a marketplace to search, and at social to be entertained. The same product needs a different way of selling on each.
Is WhatsApp really a sales channel?
Yes, where the sale can close in a conversation: catalogue, broadcast and one-to-one selling that turns interest into a repeat buyer.
Does this replace our own site?
No. Rented reach runs alongside your own site, and brings the relationship back to where you own it.
How do we start?
With Strategy: a diagnosis of where you are today, and a brief that names the gaps and what to install first.