Sales Theorem

Sales Theorem

Where should you start?

Nine statements about the system you run today. Your answers point to the mode that fits where you are.

It takes two minutes. It is a starting point, not a diagnosis, and nothing you answer leaves this page.

Talk to us

Pick a domain

01Is the go-to-market decided?
  • We can name our ICP, and it has been checked against our recent deal history.
  • Every rep describes the offer the same way on a call.
  • We know which channels reach our buyers, ranked by what each one returns.
02Does it show up in the work?
  • The ICP and positioning show up in the CRM, the sequences and the first minutes of a call.
  • When we test a channel, the result is recorded and acted on.
  • New hires learn the positioning from how we work, not from whoever sits next to them.
03Does it stay current?
  • Someone owns the ICP and positioning, and updates them when the product or the market changes.
  • Channel results are reviewed on a fixed cadence, and budget moves on what they show.
  • What we decided six months ago is still what the team does today.

Your starting point

0 of 9 answered. Your result appears here once every statement has an answer.

If the gap is a person rather than a system, an embedded operator may fit better. How we work