Practice · Commerce Growth
Shoppable TV
The ad you can buy from. Shoppable TV turns a standard streaming ad into an interactive one: scan a code, press OK on the remote, or get a link sent to the phone.
Streaming has always been treated as awareness. This makes it convert, straight to your app, cart or product page.
Three ways the ad becomes interactive
Contextual L-band.
A non-intrusive overlay that runs alongside the content, with no ad break. The brand sits in an L-shaped band at the edge of the frame while the show keeps playing, with a prompt to act.
Interactive click.
A QR code to scan, a "press OK to buy" prompt on the remote, or a link sent to the viewer's phone: each one a direct path from the ad to the purchase.
Pause ad.
When the viewer pauses, the screen becomes a full brand moment, in a moment of attention the viewer chose.
Streaming was built to be watched. Now it can be bought from.
A viewer sees the product, feels the intent, and has nowhere to put it. The moment passes and the demand leaks to a search bar later, if it survives at all.
Shoppable TV closes that gap on the screen where it happens: the interest and the action live in the same frame.
Where the ad sends the viewer
A phone hand-off
A link sent to the viewer's phone, to finish on the device where they buy.
A filled cart
Straight to a cart with the product already in it.
A captured email
The viewer's interest kept, for the follow-up.
An app open
Your app opened at the right product.
How we run it
- 01
Strategy
Which format fits which moment in your streaming buy, where each redirect should land, and how it will be measured, in a brief your team can execute.
- 02
Forward Deployment
We bring the format to your streaming buy, wire the redirect to your app, cart or page, instrument the measurement and run the first flights with your team. Then we hand it over.
- 03
Managed Services
We run the placements as a performance channel and report every month on what they returned: clicks, carts, installs.
How we run it
Format matched to the moment
L-band, click or pause, chosen for where it runs in the stream.
Redirect to where you convert
The interaction stays on the TV; the conversion lands where you can close it.
Measured on return, not reach
Clicks, carts and installs, not impressions.
No player to build
The format comes to your streaming buy on infrastructure already in market.
Questions
How is it different from a normal CTV ad?
A standard CTV ad is watched and then it's over; the intent leaks to a search bar later. Shoppable TV closes that gap on the screen where it happens.
Which formats can we run?
Three, on their own or together: contextual L-band, interactive click (QR, press OK, or a link to the phone) and the pause ad.
Do you build the player, or just the format?
The format. The interactive layer runs on dedicated streaming infrastructure that is already in market. We choose the format, wire the redirect and run it as a performance channel.
How is it measured?
On what it returned, not what it reached: clicks, carts, installs.
How do we start?
With Strategy: which formats fit your streaming buy, where each redirect should land, and how to measure the first flights.